Events rank among the most powerful brand-building tactics in marketing.
However, event promotion is not just about sending an email to all of your contacts and hoping everyone turns up – it’s a challenging task that requires plenty of planning and preparation, as well as meticulous execution in order to deliver the desired results. With that in mind, let’s take a look at the most effective ways you can promote your event, attract valuable attendees, and maximize engagement across the board.
Invest in event management software
First things first, in the modern world there is really no viable excuse for not leveraging technology to achieve your goals, and one of your no.1 priorities should be to implement tried and tested event management software to attract guests, incentivize them to sign up, manage the project professionally, and ensure high attendance.
Keep in mind, though, that different event software will serve some event types better than others, so you need to find software that’s tailored to your unique event type, as well as to your unique needs as a brand. Moreover, you want to complement event management software with a smart cross-channel marketing calendar in order to send out relevant messages at the right time to the right people.
Ensure a high attendance rate
Incentivizing people to register for your event is one problem you need to overcome, but actually ensuring those who registered show up to the party is a completely different beast you need to tackle separately. However, retention is a tricky thing because you want to remind people that the event is coming up, that the event is relevant to them, and that it offers amazing value, but at the same time you need to avoid spamming or pestering them – it tends to drive people away.
To overcome this challenge, you want to keep people interested with a stellar content strategy that will bring appealing visuals and relevant stories together to create an engaging message for your registrants. Send out your content pieces to them in regular intervals to keep spirits high and ensure they come to the event.
Organizing networking events and meet-ups
Organizing a successful meet-up or a networking event is no walk in the park, and before the actual day comes, you need to tend to several crucial issues that could end up making or breaking your event. One of the most important considerations is the actual venue and how it fits into the entire project.
This is where Australian entrepreneurs make all the right decisions, as corporate gatherings, seminars, and other high-priority events are typically held at a serviced office in Sydney that is purpose-built to accommodate every need of your staff and your guests. From social areas to presentation halls, and having all business essentials close at hand, your venue needs to be ready to deliver on all fronts.
Maximizing your post-registration campaign
As the due date approaches, you don’t want to risk losing attendees because you didn’t effectuate a post-registration campaign. After all, along with booking the right venue, this will be one of the most important steps. Generally speaking, you should at least have an e-mail reminder scheduled for one week before the event, and another one 24 hours before show time.
To keep the enthusiasm among registrants high, you want to use social media marketing to your advantage by posting regular teasers across all social media channels to keep people interested and to attract newcomers as well. This way, you can knock two birds with one stone.
Prepare for the unexpected and up the security
Last but not least, one of the biggest challenges for any event manager is to ensure stellar security across the board, and prepare a contingency plan that will resolve any unexpected issues as they occur. To achieve this, you should start by performing a security assessment, taking into account the number of attendees as well as their personal profiles.
For instance, if you have a high-profile guest coming to your event, you can be sure that they will attract a lot of attention from the press and maybe even uninvited fans trying to sneak into the venue and bother them. Needless to say, such a breach in security can be severely detrimental to your brand.
Event promotion is not exactly an easy challenge and it definitely requires professional planning, preparation, oversight, and meticulous execution in order to orchestrate an event people will remember. With these essential considerations in mind, though, you will have no problem organizing an amazing event that will echo throughout the industry.