What are they, and how do you write them?
Essentially, a Google+ Local review is a star rating and optional review left by a Google+ user on a Local Business page. If alarm bells started to ring at “Google+ user,” we don’t blame you. Plenty of your customers won’t use Google+, but you mustn’t assume that none of them do. Be sure to leave a call to action in your Google+ posts, encouraging your customers to review your services. And remember that you are also a consumer. Writing reviews for businesses you frequent could merit reciprocation (as long as they’re positive).
To write a review, you need to click the pencil icon next to the business name:
And this box should show up.
If the pencil icon doesn’t show up on your Google+ page, then you have a Business page, not a Local Business page. You need to fix that by creating a new page — Google+ Local really pushes the social aspect of internet search, and if you’re not on it, you’re seriously missing out.
Why Google+ Local Business reviews are essential
Recommendations and word of mouth are key to getting your business found online. The more reviews you have under your belt, the higher you’re likely to rank on Google. Of course, reviews aren’t the only thing affecting your rankings, but they still make a huge impact.
And then there’s the social aspect of search. Say I left a review for your beauty salon. If one of my friends were to search “beauty salon,” your business would show up in their tailored search results, along with my review. Just think how many people you could reach that way with only five reviews. A little goes a long way here!
Now, we’re not suggesting you value Google+ reviews above and beyond all other web reviews, but you really should be giving them some thought. Next week, we’ll be covering Foursquare — and why you’d be crazy not to be on there, too.