Online Shopping Statistics
According to the research results, about 19% of all retail sales occurred in China via the Internet. However, it made only about 6.7% in Japan, for instance.
Keynote: When analyzing the data pay attention to economic advancement and population in different countries instead of blind following the outcome. Spread your business geography and think about creating a new store view in Chinese.
#2 Tendency: Mobile Traffic Growth
There’s no need to say mobile devices now make up more than a half of global web traffic and continue gaining pace. Nevertheless, the majority of customers shopping via mobile devices are still dissatisfied with the performance quality of the process. Some of them find fault with security issues while the others prefer PCs for convenience. In line with the latest research, only 38% mobile shopping sessions out of 59% have made revenue.
Keynote: Merchants should raze out the difference between ‘mobile’ and ‘desktop’ users. You can make shopping experience convenient and secure without intending to be bound by a particular device choice.
#5 Tendency: Creativity Is Everywhere
A current customer won’t be surprised with multicolored website skins and pop-up AJAX windows. The latest tendencies of the sphere signify we are moving towards AR apps that are to allow for maximum opening of online shopping to reality.
Keynote: Keep options open making up new and new creativity challenges for your team. Read industry articles and share your opinion with team and customers. Apply A/B testing to achieve more precise results.
Meet troubles halfway and remember the statistical results require professional marketing approach before being implemented.
Alina is a technical writer at Amasty who is keen to e-commerce and implementation of new solutions into the sphere. She believes self-enhancement and spot-on goal setting contribute to any project's success. Being a regular buyer of numerous online stores she wants to work a fine line between customer’s needs and merchant’s interest.