Filling the void
First you need to understand that there is a need for food delivery services during the holidays. One reason for this is the convenience. Most people don’t want to cook during the holiday season. Cooking can take up time from things like shopping, family games, etc. By having the option to order in, it makes it a lot more convenient for whoever’s cooking. It’s fast and easy to order. There is a 123% increase in food delivery orders during the week of Christmas every year. That means that year after year more and more people choose food delivery services over cooking.
Data from Postmates that highlights how important food delivery is to consumers during the holiday season.
We dove into ordering trends during the week of Christmas and found that:
You can see the full data here.
Ready to roll
Now the only question you have to ask yourself is...can it work for you? Some people love cooking during the holidays. Others would rather order in and avoid all of the cleaning that comes with cooking. It really depends on what you prefer. If you’re looking to get into the food delivery business, you want to look for that niche that prefers to order in. It won’t be hard there’s a lot of people in that niche.