You could be missing out on a wealth of social media marketing opportunities!
If you don’t jump in on this trend then you could be missing out on a wealth of marketing opportunities.
Before you jump onto social media, however, it is wise to know a few key pointers first. Here are the top eight things that you need to keep in mind before you launch your social media marketing campaign:
1. Know what is "social" for your audience
Just because the term “social media” has infected virtually all areas of our modern lives, it is tempting to assume that the more you have, the better. Instead of just randomly posting content on all of the platforms in hopes of attracting customers, consider exactly the audience that you are trying to market to. Which platform are they likely the most engaged with? What is their preferred media source? What time of day or days of the week are they active on this platform? If you know the answers to these questions then you can better understand where to place your content.
2. Advertising can be effective
While it is true that you can certainly build an organic online presence, paid advertising can make that process a lot easier. The amount of data that is readily available to Facebook ads, for example, makes the targeting of ads an intense and effective practice. You will be able to place the ads in front of exactly the right people at exactly the right times.
3. One platform at a time
It is true that the more platforms that you have, the further the reach. This, however, is much more difficult than it sounds. If you’re just starting out, choose a single platform that best suits your needs. Become educated on how it works, how the features are utilized, and which strategies bring the best results. Once you develop expertise for this platform, you will be able to use it efficiently while you educate yourself on the next.
4. Professionalism is important
It is tempting to lose your professional touch as you embark on the intimate relationship building that social media has to offer. However, it is best not to give in to those temptations. It is important to always maintain professionalism throughout your social media. Use clean language, PG photos, and uplifting messages. You have no idea what the personal values of any particular viewer might be so it is best to be respectful of everyone.
5. Get your website ready for social networking
The entire point of create a social media campaign is to bridge the gap between your brand and your target audience. Make your social networking as easy as possible by making it available everywhere. Place share buttons on your website and format your content to be shareable within each platform. This includes formatting your images with a free web tool like Canva or using a Wordpress plugin, like Yoast, to adjust your content so that it is more searchable.
6. Invest in a social media management tool
What you will soon discover is that you will need to post content to your platforms regularly. To help you manage the posting schedule, check out automated scheduling tools like Buffer or Hootesuite. These tools allow you to automatically post to your different accounts at the best times of the day as determined by an audience analysis. Another great automated tool is Social Growr. This application automatically engages with your target audience on Instagram so that you get followers organically and consistently.
7. Profile your ideal customer
Before you start posting content, you need to figure out which kinds of content will be the most successful. The best way to do this is to first profile your ideal customer. Understand which demographics they fall under, what times of the day they will likely be on social media, which types of media they prefer, and which content they will find most interesting. By understand this, you will be able to make better decisions about which content to post.
8. Identify key success indicators
Perhaps the most important part of social media marketing is finding reliable success indicators. You must be able to determine which strategies are working and how they are working. Or, even more importantly, you must be able to identify which strategies are not working. This is often determined by follower count, social shares, engagement, or leads.