DIGITAL MEDIA GHOST
  • Publication
    • Subscribe!
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
    • Subscribe!
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

5 Valuable Lessons That Business School Won’t Teach You

3/20/2018

0 Comments

 
Picture
by Gil Artmoore, Guest Contributor

I spent years as a satchel carrying, book hauling, study jock at a famed business school in the Cape Peninsula, South Africa. Which is why I felt so confident when it came to launching my own business.

I realized quickly business school was not as thorough as it seemed to be.






Things business school won't teach you.



Sure, it helped a ton on my portfolio when I started my own company. It even pivoted my corporate ladder career before I jumped the boat of working for someone else. But, there are tons of important lessons that I had to learn the hard way.


Which really sucked.

Over the years, I have had stumbling blocks, and learned important lessons the hard way. Lessons that could have been avoided if business school was just a bit more thorough when it came to things that actually matter.

The good news is this article is aimed to help diminish the headache you will get when you hit your head on lessons business school won’t teach you.

Ready to learn more in 5-minutes then you did in three years at school?

​Clients Don’t Care About Your Business; They Care About What Problems You Solve

At the end of the day, yes – building your brand is incredibly important. Developing trust within your target audience is critical. But when you attend a marketing course at business school, they talk about your business as if it is the only thing that your target market cares about.

The truth?

Potential customers don’t care about your business, or your values. At least, not as a start-up. What they do care about is the problems that they are facing right now, and how you can solve these problems for them.

Which is why it is incredibly important to take the time to walk in your clients shoes. Understand exactly why they are looking for the service/product you offer, and pivot your marketing plan based on this.

Luck Is The Development Of Consistency And Hard Work

Looking back at my most stressful moments in business school, almost every time they were based on marketing plans or tests on the subject that I was petrified to write. Not because I did not know my work. But because even back then, I knew the school was talking complete hogwash.

The truth of the matter is no singular marketing plan guarantees sales. There are far to many variables. From your industry, to your target audience, to the social media boom of the year.

In fact, the only guarantee for success is hard work, and consistency. If you are able to focus on providing value to your target audience day in and day out in any way that you can. Well, then your business is bound to go far.

Chances Are You Are Going To Spend A Lot More Then You Plan

In business school, they operate under a closed market system. Which is why when it comes to launching a business – they focus on an A-Z plan that works. But the problem is the real world is not a closed system.

Whether its unexpected tax claims, a disgruntled customer, or an unexpected software you need to improve sales – the business world is jam-packed with financial peril.

Which is one of the reasons why only a third of 504, 000 businesses opened in America fail on a monthly basis.

That is why it is important to make sure you always have the capital for unforeseen expenses. An emergency piggy bank that you can crack open when trouble strikes. Learning more about title loans, and proper business credit management is also a good time-investment.

Finding The Perfect Business Partner Is Not A Simple Swipe Right Situation
Finding, and committing to a business partner is harder than marriage. Luckily, I am one of the few business owners that is lucky enough to have my best friend as a business partner. So, I was spared the ordeal of facing off on a partner I trust that let me down.

But this happens on a daily basis.

And it is heartbreakingly difficult to get through. Not just personally but also for your business.

Yet having the right business partner can make all the difference when it comes the success or failure of your business.

It is important to date-around. Take your time to find a partner with similar work-ethics, a strong moral code – and someone who is willing to put in the work when it is needed.

Here is a guide to help you find the perfect partner for your business.

You WILL Fail – It’s The Stepping Stone To Success
Business schools tend to make it a simple matter of doing X, implementing Y, and then expecting Z.

Reality?

You will do X, take it back out again worry about D, while implementing Y and P, and then switching X around back to replace D while still trying to expect some other letter of the alphabet to spawn from the random combination you threw out into the market.

That’s just how business works. Sure, you can make calculated marketing strategies – but it is a fluid market, and nothing is ever guaranteed to work.

The important thing to do is learn from your mistakes, and implement it into your next business, or marketing strategy – a subject that was not covered in my tender as a student.


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
    • Subscribe!
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About