5 Reasons Why Email Marketing Campaigns Beat Social Media Campaigns

by Harris Scott, Guest Contributor

Social media and email marketing serve varying purposes in your business strategy. However, email marketing is more successful with regards to lead generation for your business website. Even though both email advertising and social media channels are crucial for your marketing campaigns, you can realize a better ROI if you understand the difference. Here are five reasons why email advertising beats social media.

Email Marketing Campaigns vs. Social Media Campaigns

More Attention
Having 2000 email subscribers is very different from having 2000 social media followers. For subscribers, you will be dropping your marketing posts directly on their emails. Furthermore, emails are more personal, and only one person will receive it, and this increases its value. On the other hand, your social media post is equivalent to giving out flyers on the streets because not everyone will pay close attention to it.

More opportunity to prove value
Email advertising gives businesses a greater opportunity to prove the value of their brand. This is because they do not have to limit the characters that they use on their newsletters. This means that you are able to personalize your email to suit specific readers. This increases the likelihood of subscribers responding to your messages. Social media platforms have limitations on characters and they are designed for reaching more people with one message.

Familiarity
Email subscriptions breed familiarity between your brand and your clients. This makes the odds of generating leads higher when compared to social media. Your email subscribers wish to hear from your business and they have allowed you to reach out in the first place. This means that you are reaching out to an audience that knows your brand and can easily generate actual sales. With the right information and marketing strategies, you can boost your business using your email listing.

Better control
Emails allow you to have control over the design and content that you prefer. This is because emails are more versatile. You can always add more information or images on your email without hurting the experience of the user because you do not have any limitations. This is unlike marketing to followers for Instagram and other social media channels that have restrictions on certain things.

Targeted marketing
Emails will help boost your business because it encourages targeted marketing. This is because you will be engaging clients who have an interest in your products and services. You can easily get these customers to purchase through a series of autoresponder messages. These messages give you an opportunity to engage your audience and showcase your knowledge regarding a specific topic. If utilized in the right way, this highly targeted marketing can produce quality leads.

Less competition
Email messages are likely to be seen by prospective consumers when compared to tweets or Instagram posts. People are bombarded with lots of messages on social media, and they may miss out on some of them. However, email marketing gives you a captive audience, and you only compete with other businesses on inbox. Therefore, with a creative and attention grabbing headline, your email is likely to be opened.

Email marketing is one of the most influential tools that you can use to advertise your business online. This is because it gives you a direct and personal connection with your clients when compared to social media. Make use of your social media to grow your email list and control your marketing campaigns with email marketing.
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Author Bio
Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.