How trucking companies can win social media!
Optimizing operations and looking for areas that could use improvement are ways to reduce the burden of your current workload, and once you've done that you'll probably want to fill out your schedule even more. With that said, here are three ways trucking companies can benefit from a strong social media presence:
1. Spreading Brand Awareness
The main advantage of having a large social network is that you can easily distribute marketing materials to a large targeted audience. The sharing aspect also helps because then the people in your immediate network will make your brand visible to people in their networks, giving you an extended outreach potential that's difficult to match via offline efforts. Still, there's a lot of visual competition on social networking sites, so if your media isn't top-notch then don't expect it to go viral. Sites like blacksmokemedia.com specialize in producing HD video of big trucks in action, so it may be best to work with such an agency when producing your media content for a social media campaign.
2. Additional Clients and Partnerships
Of course, the primary reason to spread brand awareness is to generate more sales, revenue and, ultimately, a bigger bottom line. By showcasing your company's fleet and capabilities online you'll be positioning yourself as a potential provider for clients around the world. Furthermore, with your name widely known in the industry, you'll run into more opportunities to find partners and investors that can help expand your operations. Investors are much more likely to commit if they see you've already begun the process of establishing your company as an authority in its sector via an extensive social media campaign.
3. Better Employee and Associate Networking and Training
Aside from improving your trucking company's ability to reach new people, staying active on social networking sites and posting useful guides for your employees to refer back to can be powerful tools during the training and orientation processes. Creating social groups and using online project management tools are also good ideas to incorporate into an overall employee communication and fleet management strategy, as platforms like Facebook and Basecamp make it easy to communicate within an organized and centralized interface.
The Downside of Being Absent on Social Networks
In closing, failing to reap the above benefits could be a mistake that literally costs you millions over the course of 3-5 fiscal seasons. In the trucking industry, one huge contract could drastically expand your company's operations, but it's up to you to find and secure it. By making your brand impressively visible on as many online platforms as possible, you'll be opening up a gateway to endless opportunities.
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