Back-to-school shopping is always so much fun, right? But it’s serious business for retailers. Or maybe “big business” is a more apropos term. Believe it or not, back-to-school shopping is the second biggest retail event of the year, right after holiday shopping. TheNational Retail Federation estimates U.S. back-to-school sales will pass $80 billion this year.
So, to help brands and marketers get a handle on all that’s going on (and all that’s changing) with the back-to-school shopping season,The Shelf has put together aBack-to-School 2019 Infographic, packed with more than 150 data points. PLUS, it includes some really effective digital marketing tips and strategies to help move things along.