A Reddit AMA post is where a celebrity, public figure, or person with a unique experience volunteers to answer questions posted by the Reddit community. A whole host of famous people have done AMAs, and if their PR people think it’s worth doing, then it’s probably good enough for your brand, too.
Until now, the problem with AMAs was that only regular Redditors would see them, unless they were picked up by Buzzfeed or Mashable a few days later. Reddit can seem incredibly daunting and disorganized to a first-time visitor, as there’s so much content and it moves so quickly.
The AMA app could change all this. By offering increased functionality, better navigation, and giving users a way to access just the interesting Q&As, Reddit is making itself more appealing to a whole lot of people who might not normally use the site.
And for marketers? If you want to invite questions about your startup, or offer advice to budding entrepreneurs, you can now do so without getting lost among memes and video-game discussions. App users can search AMAs by type (celebrity, author, sports, etc.) and find things they’re actually interested in.
While this move makes marketing on Reddit much easier, it doesn’t necessarily mean that the community will be any more interested in borderline-spammy promotional posts. Just like with content marketing, you have to offer the people something that’s of genuine value to them.
So, if you’re going to talk about yourself (which you are, given the nature of an AMA) then make sure you’re being relatable and interesting. When somebody asks how you got started, they’re not just asking because they care about you (sorry.) They’re asking because they want to apply it to their own situation. Keep that in mind, and the upvotes will keep on coming.
Readers: have you taken part in a Reddit AMA? Share your experience in the comments!
All images by Reddit