by Lily Bradic
This week is Pinterest week here at DMG, so today’s Web 201 will be focusing on the lesser-known features and facts of the popular image-based network.
It’s worth putting a price on things
Although you might think of Pinterest as a place to find tutorials and inspiration, it’s also where people go to shop. Add a price to your image description (e.g., "Purple yoga mat, $30"), and your pin will show up in the “gifts” section, ready to attract the attention of active shoppers. This also makes users see your products as real things they could actually own, rather than pretty, abstract things that they'd like.
Always rename your images
Pinterest’s search is pretty basic, but you can still use this simple SEO technique to boost visibility. Instead of leaving your image with a name like “IMG_2787”, replace it with a simple, targeted keyword phrase. If you’re not familiar with SEO, don’t worry — I’m talking common-sense keywords, so essentially, just a simple description of your image. Make it specific, though — think “pink vintage dress” rather than “clothing”.
Don’t pin without permission
If you pin a copyrighted image, the responsibility lies with you. Pinterest may delete your pin, and send an email to let you know, but it won’t take any responsibility for the copyright infringement.
Unsure whether you’re allowed to pin something? If an image has a little “Pin it” button beside it, go ahead and pin. You’re also free to pin any image you’ve taken yourself. Whenever you’re unsure, it’s best to leave it — although it would be very difficult to use Pinterest without ever infringing copyright, or violating the site’s terms of service. It happens all the time, and Tumblr has the same problem.
Want more tips on using Pinterest? See yesterday’s post on the art of Pinterest descriptions to find out how you can get more shares and tie your images back to your brand.