by Mary C Long
Entrepreneurs have been trying to “win friends and influence people” since (and before) Dale Carnegie's famous book was first published in 1936. Now, nearly a century later, a new generation of brand marketers are blazing new trails in social media, and you’ll want to know who they are if you want to be influential yourself!
When it comes to business, it's not always who you know, but who knows you that counts. According to a new report, three distinct tiers of social media strategists are creatively influencing the brands that influence the rest of us...
These brand influencers are paving the way to consumers’ eyeballs, in ways that are pervasive without being invasive. They’re the conversationalists, amplifiers and brand champions.
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