by Lily Bradic
With this week’s #SocialSpin post, we’re moving on to the next part of our series: catching Social Spin. For this, we’ll be talking about monitoring the conversation online to make sure it’s going the way you want it to.
Although you’ll never have complete control over the online conversation surrounding your brand, it is possible to nudge it in the right direction. In order to do this, you need to catch the conversation early on.
And how do you do that? You used Twitter’s Advanced Search function, or a social media sentiment analysis tool (like one of these — they’re all free).
We’ll focus on Twitter, as it’s a simple one to start off with.
As far as I'm aware, Giant Jellyfish Magazine doesn't exist. Feel free to use my idea and start one, though.
Anyway, you can also filter by sentiment, and only show posts that express negative thoughts. It's nice to see both, but if you're focussing entirely on Social Spin, you might want to uncheck "positive" so you have fewer results to sift through.
You can also filter by Tweets that @mention certain accounts (like your own).
If you notice people are beginning to talk negatively about a certain product or service of yours (or even your brand in general), you can deal with this by:
Simple enough, right? It's all about assessing potential problems, or popular feeling with the potential to blow up, and stopping it from getting to that stage.
It doesn't take much effort to stay on top of the conversation online. On Facebook, you'll have to monitor what's said on your page, but you should be doing that anyway.
Have anything to add? Have you prevented Social Spin this way before? Share your stories in the comments!